10 Questions for a Hero: Virtual Superstar Lindsay


10 Questions for a Hero: Virtual Superstar Lindsay

I’m so excited to showcase Ms. Lindsay Page, the owner of Lindsay & Co Virtual Business Management and proud mama to Miss Zahra. I met Lindsay through a great networking group on Facebook and we’ve been a great match ever since.

I picked Lindsay to be this month’s real-life superhero because she is doing so much to help my business grow while working completely behind the scenes. This means she doesn’t get much glory for her work, so today I say THREE CHEERS to the editor of my e-newsletters and Facebook feed and for being the gal who stops what she’s doing on a Sunday night to close the store. I literally would not be here without her (at least not without pulling all my hair out!)

But I also wanted to highlight Lindsay for the little bit of her personal life I know. Without knowing the backstory, I do know that Lindsay figured out that it was time to move home to Kelowna with her daughter Zahra. In an effort to make it work in this beautiful small town she struck out on her own using the internet to create a business that works from anywhere and anytime, letting her be 100% present for her daughter. I’d say this was a sacrifice, but from the pictures, Lindsay has shown me of the lakes, wineries, and mountains pretty much in her backyard, I think she’s definitely living the real good life.

So let’s hear directly from Lindsay on what it takes to take a leap into a totally different life.


1. Why do you think I nominated you to be on my superhero list?

I would like to think that you nominated me because we have been working together quite closely for several months now and you have observed me as I juggle my work/life balance while you do the same with your own life.  I also believe that as women entrepreneurs, we are fuelled by working with other similar minded individuals to share our struggles and our victories with, as I feel you and I have done. It’s a great feeling to know someone is rooting for me to succeed and visa versa. Am I right? 🙂

2. Who do you want to be when you grow up? Are you this person yet?

What I want to be sure of when I’m an old lady is that I was the best mom I could be to my daughter, Zahra, who is almost 6 years old now. That is a work in progress throughout my whole life that will always be my first priority. As far as the “work” part of that equation, I was driven into a freelance type lifestyle so that I could maintain that priority. I get to work full time and still be available to drop her off and pick her up at school. That’s really important to me. As she grows up, my work life may change but I do feel I am using my “super powers” as a marketing assistant, strategist and a creative to support our little family and help small businesses succeed, which is a dream for me and something I have been doing for years without the pay, simply because I enjoyed it.

3. What is your favorite part of your life?

I’m going to sound like a broken record but it’s my daughter. She’s at an age where she is discovering what she loves to do and I am doing my best to nurture it. I do feel very lucky to be living back in my hometown of Kelowna, BC, Canada after being in Toronto for almost 10 years, before that I was in Vancouver. Kelowna is relatively small (125K people) although not unknown as it is one of the top tourist destinations in Canada (I am waiting for Maggie to come visit!).

I had such a great childhood here where we spent summers swimming in the lake and winters on the ski hill.  I am excited to share that with Zahra. It’s strange how your “home” really shapes you even if you only spend a short time there. If you’re wondering about Kelowna, think delicious orchard fruits, farm to table restaurants, so many vineyards you could never try them all, mountain top views and some of the world’s most beautiful lakes. I have always been an unofficial ambassador for the area. It’s spectacular here and has been compared to Lake Como in Italy. Oh la la. The Okanagan Valley has a lot to offer in terms of outdoor adventures and local artisans and these are all things that give me such joy when I get some time to enjoy life outside of my business.

4. What’s missing from your life?

Well, we had an interesting year. I am in the midst of a separation from my husband of 6 years. My vision of what my life should look like has drastically changed but I am ok with that. It’s all about moving forward and knowing that every tough choice I have had to make is one step closer to exactly where I am supposed to be (whatever that may be). So, the only thing that I would say is missing is a real plan. Most people, at 35 (I turn 35 in a week, ya’ll) have all their ducks in a row, I’m still figuring it out and I am actually loving the process of discovery. In fact, I feel empowered by all the possibilities. Starting my business was the best thing I have ever done for myself. I love the work I do so much and I really feel like I am utilizing my talents to help others succeed. What a great feeling to be still learning so much about myself at *almost* 35. 

5. What is the biggest secret to your success?

Always be open to change and possibilities.  From a young age, I knew I would never be the type to settle into a career, I’ve always been a dreamer.  I always wanted more and I always was able to change my direction in life as I saw fit.  As I said before, I am no spring chicken and I am still learning what makes me tick. I have picked up so much along the way that has lead me down a path of what I hope is my forever dream job. If I wasn’t open to change, I would still be working in a sales job (which was a great job, just not a dream job for me). 

I know it may seem unconventional and risky to some, but I want people, especially women, to know, whatever situation you are in – career, relationship, life, if it doesn’t make your heart soar,  you have the power to change it. You can be accountable for your own happiness.

6. What was harder for you to accomplish than you expected?

Freelancing can be scary because there may be times when the work isn’t there. That can be very stressful and the reason why many people don’t stick it out in this kind of career. I also second guess myself a lot when I sent out proposals and I tend to undervalue my worth. That’s a dangerous thing for a freelancer because your perceived confidence is what attracts great clients. If you undervalue your services, your ideal clients won’t hire you because they won’t see you as the *best* if you don’t even see yourself that way.

7. What comes easiest to you? Does this help or hinder your awesomeness?

I do feel that I have come by my talents naturally, which means that work never feels like work because I love it!  When I say talents, I mean the ability I have to see the whole picture and convert creative marketing and business ideas into well thought out strategic plans.  However, there are times when I have projects for my business or clients that I don’t enjoy but they are necessary.  So, it’s always a bit of give and take. I am told that my personality type (INFP on the Myers-Briggs personality test) needs to have some sort of moral motivation behind everything we do. That can also hinder my success because, if I’m not inspired by what I am working on I could end up doing a terrible job. That being said, if I am passionate about what I am working on, you can bet I will do a kick-ass job!

Side note – if you have never taken the Myers-Briggs personality test, I highly recommend it. You learn so much about yourself it’s mind boggling but also very helpful.

8. Have you had the same goal(s) your whole life or do they change?

As I mentioned before, I definitely have not had the same goals my whole life. I do like having something to work towards though, it keeps me motivated but I remain flexible.  Sometimes it’s hard to let go of the dream but I know that it’s not always in my control. So, if something changes, I am happy to change my mindset and look for something new to achieve. I live by this motto – you can only control your reaction to any given situation.

9. “Superheroes… They are just like us.” Tell me something you do just like everyone else.

I get lazy sometimes. I procrastinate. I waste time on social media. Don’t tell my boss. 😉 But, I’ve been working really hard at learning about time management and productivity. I want to be the best I can be for my clients and my family. If I waste too much time, my client’s tasks can fall behind which means late nights and weekends of work which takes away from my family time with Zahra. I hate feeling that guilt and I am working hard at changing that. I want to be known as Lindsay – she always comes through!

10. Who are your superheroes?

I have to say, my mom, Sheri. She was in a similar situation as me around the same age.  Except she had 3 kids who were very active in sports and extracurriculars. She was a single mom who took her future into her own hands and went back to school at the age of 35 and graduated as a Registered Nurse (RN) at 40 years old.  Top of her class, I might add. I was in grade 9 when she graduated and I am sure I had no idea how many late nights she spent studying and working on assignments. She just semi-retired this year and has a beautiful home and 3 black and white dogs. She loves to travel (Mexico is next) and enjoys her life to the fullest. She is #momgoals.

I would also like to acknowledge my girlfriends. I have built an amazing tribe of women all over the world (for real) that offer love, support, advice or anything I need whenever I need it. Thank goodness for technology! Having so many true friends who I consider my own personal superheroes is such a blessing.  

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